1. Localized Operations Lay the Foundation
"Amer Green" Illuminates Indonesia
Amid the wave of rapid industrial development in the early 21st century, Amer was founded with the mission of "enhancing industrial quality and efficiency." Over the past 22 years, Amer has remained steadfast and focused on the industrial Lubricants sector, delivering high-quality lubricant products and a comprehensive service system to the market. Today, Amer's presence can be seen in manufacturing workshops across every province in China. Simultaneously, Amer has established production bases in Vietnam, Indonesia, and Thailand, with responsive service hubs in Mexico, Hungary, Malaysia, and Serbia, ensuring timely support for its global clientele.
In 2024, Amer's Indonesia factory commenced operations, achieving the goal of localized "production-sales-service" in Indonesia. Spanning approximately 15 acres, the factory features intelligent production lines with an annual capacity of up to 50,000 tons and base oil storage exceeding 5,000 tons—capable of meeting substantial local industrial lubricant demand.The facility supplies Indonesian enterprises with long-lasting anti-wear lubricants, Metalworking Fluids, metal surface treatment agents, and eco-friendly industrial coatings, with some products filling gaps in Indonesia's industrial market. By adapting production, operations, and service models to local needs, Amer Indonesia has developed market-tailored solutions, fostering win-win collaborations with numerous Indonesian partners.This project not only exemplifies Sino-Indonesian industrial synergy but also provides a practical "playbook" for Chinese enterprises expanding overseas.
This is why Amer has welcomed successive delegations of industry associations and entrepreneur groups to its Indonesian facility, all coming to "learn the secrets of success." Among the visitors were Chinese companies planning overseas expansion and those struggling post-globalization. Through these exchanges, they collectively explore the path for Chinese enterprises going global.
2. Industry Associations & Business Delegations
Gather at Amer Indonesia for Knowledge Exchange
1)Guangxi Zhuang Autonomous Region Delegation
The delegation from Guangxi Zhuang Autonomous Region, composed of government leaders and local enterprise executives from Guangxi, visited Amer Indonesia's office areas, production zones, and finished product warehouses accompanied by Amer Indonesia's management team. During the tour, the management provided detailed introductions about the factory's production equipment and processes. The spacious new workshops, well-organized intelligent production lines, and rows of distinctive green Amer lubricant barrels created an impressive sightline that left a deep impression on the delegation members.
2)Shandong Taishan Management Training College
Moving through the production lines, the delegation witnessed at close range how Anmei lubricants are "born" - from blending and filling to storage. The highly intelligent production workshop attracted members to stop and observe, while the advanced equipment and on-site management drew frequent praise.
3)Zhenghe Island
Zhenghe Island, an innovative internet platform dedicated to facilitating value-matched connections among entrepreneurs and startups, serves as a premier learning and collaboration network for business leaders with significant influence in China's corporate sector. During its recent delegation visit to Amer's Indonesia factory, dozens of member enterprises participated in the tour and exchanges, offering high praise for Amer's comprehensive corporate capabilities and strategic global (layout).
4)Cheung Kong Graduate School of Business (CKGSB)
A delegation from Cheung Kong Graduate School of Business (CKGSB) visited Amer Indonesia for a study tour. During the visit to Amer's Indonesian factory, senior executives provided detailed introductions about Amer's manufacturing processes, development in Indonesia, and future strategic plans, giving the participants deeper insights into the company.The visit also included discussions about Chinese enterprises' global expansion strategies. One CKGSB member remarked, "This visit has been highly rewarding – Amer's overseas experience offers invaluable lessons for our own companies' internationalization efforts."
The road to global expansion is long, yet Amer remains steadfast in its mission to "enhance industrial quality and efficiency." Guided by worldwide industrial demands, we harness superior R&D capabilities, product excellence, and service strength—faster, higher, stronger—to make the "Amer Green" presence shine across international markets. Together with Chinese enterprises, we pioneer collaborative industry advancement.
